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The Future of the Public Realm

WED-B11: Beyond Green: Planning and Operating Parks That Pay for Themselves

Wednesday, September 16, 2026
10:45 AM - 12:00 PM PT
1.25 PDH, LA CES/HSW

Cities and towns are leveraging parks as powerful drivers of economic growth, equity, and resilience. This session explores how thoughtfully designed and financially disciplined public spaces activate local economies, foster inclusive communities, and sustain long-term operations through equitable revenue strategies, partnerships, and performance metrics.

Learning Outcomes:

  • Explain why parks must be designed, operated, and evaluated as integrated systems rather than silos.
  • Design parks that are beautiful and operationally and economically resilient.
  • Evaluate how operational strategy determines whether parks thrive or struggle over time.
  • Quantify and communicate the full value of parks to decision-makers.