Principal/ Founder LaGuardia Design Group Water Mill, New York
The opportunity to make shifts in the public’s perception of an idealized landscape can often depend upon our ability to connect audiences with a meaningful story of the place. Three leading residential designers explain how their analysis, design, and marketing processes drive design excellence and stewardship of our lands.
Learn how the craft of storytelling is at the center in the design process, as informed by the residential works of three design firms.
Explore the use of storytelling in analysis, concept generation, and marketing materials.
Leverage the narrative of a project as a way to communicate cohesive design strategies, collaborate with architects, and facilitate decision- making with the client.
Learn through case studies how three firms’ residential designs respond to unique geographic regions—Intermountain West, Midwest, and East Coast.