Lead, Grow, Thrive: Advancing Your Career & Practice

FRI-C06: Marketing with Meaning: How Three Firms Stay Authentic to Their Mission

Friday, September 18, 2026

1:15 PM - 2:30 PM PT

1.50 PDH, LA CES/non-HSW

Speaker(s)

Elsa Mark-Ng (she/her/hers)

Associate Studio Manager
Agency Landscape + Planning
Cambridge, Massachusetts
Nora Healy (she/her/hers)

Development and Communications Associate
Kounkuey Design Initiative
Los Angeles, California
Jenna Jones, ASLA (she/her/hers)

Principal
Site Design Group, Ltd.
Chicago, Illinois

Three marketing professionals from mission-driven practices across the country will share strategies for how their firms approach marketing, communications, and business development in an authentic way: connecting to people and having a strong voice and point of view.

Learning Outcomes:

Develop an authentic marketing strategy that differentiates your firm and reflects its core mission and values.
Align your team around a consistent voice and messaging framework to strengthen your firm's brand across all communications.
Analyze how your brand is interpreted through different media.
Articulate how authenticity strengthens business development and positioning.