Landscape architecture is positioned to deliver climate solutions at scale, but prioritizing efforts and bridging communication gaps remains persistently challenging. This session delivers two essentials: the most impactful climate strategies from scientific research, and the communication approaches from market testing and behavioral science that actually work across political divides.
Learning Outcomes:
Evaluate climate solutions using Project Drawdown's framework to prioritize actions based on effectiveness, speed, cost, and local impact, distinguishing between high-impact solutions and those that are less effective.
Explore opportunities for landscape architects to engage with clean energy development and production in five distinct capacities: as site designers, renewable energy consumers, technical advisors, visual communicators, and landscape-scale planners.
Apply field-tested communication strategies from Potential Energy Coalition to discuss climate action using messages and framing proven to resonate with a wide range of audiences.
Implement practical communication techniques that shift climate narratives, build public support, and enable landscape architects to engage clients, communities, and stakeholders more effectively on climate solutions.
.jpg "Mary McCall, ASLA, PLA photo")
